When working with Shelby at Glam RX, a new med spa, my priority was to create ad designs that were not only festive but also aligned with her brand's aesthetic. Since her business was less than a year old, we wanted the ad creative to help reinforce her brand identity while standing out during the crowded holiday season. The designs blended holiday elements with Shelby's unique brand style, making them visually appealing and memorable. Each ad maintained a high-end, polished look that spoke to her target audience while capturing the festive spirit of the season.

For Glam RX’s holiday campaign, we targeted multiple audience segments: women interested in medical spa services, women focused on skincare, and men looking to buy gifts for women interested in these services. Each audience required a slightly different message to ensure we resonated with their needs. We created specific landing pages for each segment, ensuring that each audience received tailored content as they moved through the buyer’s journey. By balancing festive holiday themes with a clear focus on Shelby’s services, the campaign worked not just to promote the sale, but also to build long-term brand awareness.

To maximize the campaign’s effectiveness, we launched a series of Facebook and Instagram ads, each driving traffic to customized holiday sale landing pages for the different audience segments. This segmentation allowed us to nurture each audience type with messaging that resonated with their unique needs and motivations. For example, we used messaging to appeal to men by positioning the spa services as perfect holiday gifts, while women were more focused on self-care and skincare benefits. The strategy ensured that the ads didn’t just generate immediate sales, but also positioned Shelby’s brand for continued growth in a competitive market.