Cheri came to me with a successful swim instruction business in Kentucky that she was expanding into Utah. While her brand was already established, we needed to refresh her marketing approach to better resonate with her new audience. We focused on tweaking the brand's messaging to better align with the needs and expectations of Utah parents, ensuring that the brand felt both familiar and trustworthy in this new market. This involved not just updating her marketing materials but also making sure her brand identity remained consistent across all platforms, from the website to social media.

The first big task was overhauling her website. I identified areas where we might be losing potential customers due to website structure issues, such as an overwhelming text-to-image ratio and low engagement times. My goal was to make the site more visually appealing and easier to navigate, which in turn would keep visitors on the site longer. One major change was restructuring the service page. Originally, it was just a single page with a few paragraphs of copy. I transformed this into three separate service pages, each tailored to the different age groups that Cheri serves. This made it easier for parents to find relevant information based on their child's age and improved the overall user experience by providing more targeted and useful content.

With the website revamp complete, I turned my attention to SEO. Cheri needed to establish a strong online presence in her new market, so I developed a strategy focused on three key areas. First, I targeted keywords related to the different age groups of children she served, recognizing that swim needs vary significantly by age. This allowed us to better capture search traffic from parents looking for age-specific swim lessons. Second, I focused on local SEO to help Cheri outrank her competition in Utah, ensuring her business appeared at the top of search results for relevant local queries. Finally, I implemented a content strategy that included educational blog posts. These not only provided valuable information to her audience but also helped position Cheri as an expert in the swim instruction industry. Over time, these efforts led to increased visibility, more website traffic, and, ultimately, more conversions.